Whitewear strengthened their costumer communication with LCAs by NIVI
- Helena Thygesen
- Mar 27
- 2 min read
Updated: Mar 28
Whitewear wished to get better insights into the environmental footprint of their products, in order to better guide their customers. Read about how NIVI helped them with this with life cycle assesments.
Whitewear is a Danish textile company based in Herning and a leading supplier of textiles to the healthcare sector in Scandinavia. In an industry responsible for a significant portion of global CO2 emissions, Whitewear aims to be at the forefront of the green transition. To prepare for upcoming EU regulations and customer demands, Whitewear sought deeper insights into the environmental impact of their products.
LCAs for three key products
Whitewear initiated a project with NIVI to conduct life cycle assessments (LCAs) on three of their key products to improve their understanding of their products' environmental footprint. The goal of the project was to validate some of their assumptions about the climate and environmental impact of their product range.
This enabled Whiteware to make data-driven sustainable choices for their products and improved their communication with customers to better guide their customers towards environmentally conscious choices.
Using the PEF method
In close collaboration with Whitewear, NIVI conducted detailed analyses of three core products using the EU's PEF method and specific category rules for clothing and footwear. The products' life cycles were mapped from raw materials to production, transport, use, and final disposal. The environmental footprint was calculated across 16 categories, including CO2 emissions, water use, and resource consumption.
This allowed for a comparison of the three products and, using a hotspot analysis, critical areas where reduction efforts would have the greatest effect were identified.
"We had NIVI conduct three LCAs where we compared three products. Based on these, we have gained a better understanding and, not least, documentation and validation of our otherwise undocumented assumptions. Now, we can actually use this information to be a better partner for our customers and advise them in the best way through the green transition on a well-informed and documented basis," says Rikke Skov Hundal from Whitewear.
Valuable Insights into the products and value chain
"Our collaboration with NIVI has been close and helpful. They have not only supported us in data collection but also in understanding and practically applying the results, which has been extremely valuable," she adds.
The life cycle assessments have provided Whitewear with valuable insights into their value chains and the environmental and climate impact of their products. The results have not only strengthened Whitewear's ability to make data-driven decisions but also improved their communication with customers.
